We are a direct response company that creates and sells information products and services that millions of people find interesting and important in their lives.

We are specialized in the self-reliance market and we serve conservative Americans. We are in this business to serve globally & to grow individually. What we serve and inspire are people who need safety, comfort and peace of mind.

We deliver empowerment through products that create fertile shortcuts to solutions, disentangle reality, simplify choices and ultimately make lives better. We give reassurance and confidence to these people through fresh, unique solutions. We get our inspiration from modern heroes and make their stories available for others. In a way we are democratizing wisdom because we solve serious problems shared by millions of people worldwide. We might not directly save lives, but we try to make a change. We help people help themselves. With our thirst for knowledge and drive for constant improvement, we know we'll find a solution to any challenge. And while doing that, we decided to water our inner seeds and harvest the best of our humanity. We invest time and energy in becoming better in the competition with ourselves.

We believe that our better selves of tomorrow will nurture better tomorrows for others.

Direct Response is our passion, our way of life, and it's our biggest source of accomplishment and frustration at the same time. It's a "beast" that's constantly changing and evolving. And we're changing and evolving with it, to stay at the top of the game. In direct response you sell or else, as they say. But being a good seller is a matter of being relevant first and foremost, fresh, timely and intriguing. If we were not helping people in tangible ways, they wouldn't reward us with their trust. We love to help and inspire people.